SWEETTARTS • DARE TO COMBINE
Brand: SweetTARTS
Synthetic Media: Majestic Beast
Director: Liam Chapple
Executive Producer: Matt McManus
Design, VFX, Color: Carbon
Colorists: Julian Biard, Jeff Altman
Agency: BarkleyOKRP
Editorial: Whitehouse Post
Editor: Matt Badger
Sound Design: Wave Studios
Every world starts somewhere.
For SweetTARTS, AI-powered concept development helped us quickly visualize surreal candy landscapes and expressive gummy characters before moving into full production. From editorial to hyper-real CG, every frame was crafted to surprise, delight, and embrace the wonderfully unexpected.
Because sometimes, the best production pipeline starts with an idea that’s just a little twisted.